Building and launching alone
What does a weekly routine for a solo SaaS look like?
Cal Renshaw, , 1 minute read
Give each product one named slot in the week and spend it on the same pages, in the same order, every time. Most weeks nothing on them is surprising, and that's the point: the slot is how you notice the week that is.
My week
- Sunday evening, about 2 hours: the document product. Its cost per customer, what failed and went round again, the pile of items that ran out of attempts, and the post.
- Every other Wednesday, about 40 minutes: the landlord tool. It used to be weekly. It had taken under 40 minutes for months, so at the first January review I moved it to a fortnight.
- Thursday evening: the 3 small products, together, on one page.
The rest of the week has nothing in it for software. I protect that as carefully as the slots. (More carefully, some weeks.)
The same pages in the same order
The order matters more than it sounds. Reading the same things in the same sequence every week is what makes a strange line stand out. A customer costing many times the others. A job retrying more than usual. A provider notice with a date in it.
Every saving and every fault-fix I can remember was found that way, by reading the page that always says the same thing, on the week it didn't.
Write it down before you fix it
When something stands out, I write it in the product's file first, with what I think the cause is, then fix it. Most weeks the file says "nothing new" and the date. Those lines matter too: they're how I know I looked.
The rule that watches the routine
If I skip a product's slot 3 weeks running, the product has to win my attention back or be wound down. Skipped slots are how products die quietly, left by a person who has stopped looking.
Ship Alone sets out the weekly loop. The Second Product shows how 5 slots fit into one week.
Questions
- How much time does a micro SaaS take to run each week?
- Once it has settled, between 40 minutes a fortnight and about 2 hours a week, in my experience. In its first months, much more.
- What should a solo founder check every week?
- What each customer cost, what failed or retried, anything waiting for a person, and any notice from a provider you depend on.
- How do you stop a side project drifting?
- Give it a named slot and a rule: 3 skipped slots in a row and it has to justify itself.